Chances are you have experienced the harsh reality of perceptions.
Back when I was just another misunderstood middle-schooler fighting to fit in, I discovered the value of perceptions. People are impressionable, but you only get one chance to do it right. If your first impression with them is a silly floral jacket, chances are you'll always be that in their minds and lose credibility. While watching TV, it came to me that the brands you see in commercials presented themselves in a polished way that tackled the first impression, even if the product was a total dud once you tried it. I decided to try rebranding myself using the same techniques and it worked flawlessly.
Those ads were using manipulation to develop an image, rather than promote their core competencies though. What about repeat customers? Or in this case, long-term friends? Using a flood of puffery and conditioning to sell their false reality, these companies were pushing the idea that their products could solve our problems - wasting paper and other precious resources in the process. Nobody would come back if the toy broke within a week, and in my case nobody wanted to get to know me beyond the surface level. I needed to portray who I was in a way that was genuine and conducive to building relationships, not temporary attention. The same applied to these companies; they should be extolling their values instead of hiding flaws and offering false promises.
Apalled, it became really important for me to solve that issue somehow. I decided to change the face of advertising with a fast, genuine, eco-friendly approach backed by inspiring design. People should get excited about brands through stories that share their goodness, not trickery. Thus, Kwixo Designs was born: an agency that helps people and businesses express their honest brand story. Today, that goal is still top priority as we market the essence of your brand identity in a tangible format customers can believe in... design.